Tip the Scales 23. Rebranding Masterclass: The Meaning of Lyfe | Sahm Manouchehri, Lyfe Law
Mar 8, 2023
30:51
There are a million reasons not to rebrand a firm. It is time-consuming, expensive, and has the potential to lose hard-earned goodwill. It could be a complete disaster. So why did an established firm undergo a rebrand right after securing its largest client? Sahm Manouchehri explains repositioning a brand to grow with the firm, the story of Lyfe Law, and how to transition successfully in this rebranding masterclass.
Key takeaways:
- Choose wisely. Rebranding a firm is expensive and time-consuming. Pick a name that will grow with your firm. Consider selecting one that is both easy to remember and spell.
- Automate. Thanks to Filevine, Sahm could easily alert stakeholders about the transition from one name to another - A nearly impossible process without an automated system.
- Create a safe space. Clients come to personal injury attorneys during some of the worst moments of their lives. Win their trust by creating a brick-and-mortar location where they feel cared for.
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