
The Game with Alex Hormozi The Ultimate Sales Script: Never Lose a Sale Again | Ep 968
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Nov 13, 2025 Explore the power of precise wording and tone in sales! Discover why having a solid script is essential for success and learn effective techniques to master it. Alex shares how to use pauses and pitch to engage prospects, while emphasizing the importance of tone during crucial closing moments. He also dives into common sales mistakes and the art of aligning solutions to customer needs. Finally, get insights on crafting a compelling final pitch that leads to a successful ask.
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Words And Tone Drive Sales Outcomes
- Precise words and tone determine whether prospects buy or not.
- Small changes in phrasing create vastly different meanings and outcomes.
Record-Breaking Book Launch Example
- Alex recounts a book launch that did $106 million in 72 hours and broke records.
- He uses the launch to illustrate the power of precise messaging and execution.
Use A Script And Respect It
- Use a written sales script and treat it as sacred.
- Structure it: clarify problem, present past experience, pitch solution, handle concerns, reinforce decision.



