Franchising is a unique business model where entrepreneurs own their own businesses while still adhering to the guidelines set by the franchisor. 

It can be a rewarding business model for both franchisor and franchisee, but it requires a deep understanding of the unique relationship between them.

In his book The Franchise E Factor, Greg Nathan, an Australian author, outlines 6 stages of franchise relationships.

While not all franchisees may experience these stages in a linear fashion, both franchisor and franchisee need to understand what they entail.

Understanding these stages can help both franchisor and franchisee set realistic expectations and navigate challenges that may arise. By acknowledging that these stages are a normal part of the process, both parties can work together to overcome obstacles and achieve success.

Tune in as Matt and Rick go through the 6 stages in detail.

Key Takeaways

- The Glee Stage (05:58)

- The Fee Stage (07:41)

- The Me Stage (10:50)

- The Free Stage (12:03)

- The See Stage (13:19)

- The We Stage (15:28)

Additional Resources:

The Franchise E-factor: A Franchisors Guide to Managing the Franchise Relationship

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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