Kiss My Aesthetic Podcast 211. How to Run Better Ads with Litchfield Media
Apr 22, 2025
43:51
Melissa Litchfield is the marketing strategist brands call when they're ready to run ads that actually convert. In this episode, she breaks down the Facebook and Instagram ad game—from testing offers to ad copy do’s and don’ts to how your creative strategy can make or break your ROI. She and Michelle also dive into ad budgets, email list-building, and why you should probably stop boosting posts. Melissa is the founder of Litchfield Media, a seasoned digital marketing strategist, Meta ads expert, and proud mother. As an agency owner, Melissa has worked with digital marketing powerhouses like Boss Babe and Gemma Bonham-Carter, gaining extensive experience across diverse industries including insurance, e-commerce, and brick-and-mortar businesses. Melissa has personally mentored over 1,000 students through digital products and workshops, and has trained internal team members who have gone on to secure paid media positions at major companies like Weight Watchers and DISH Network. Recognizing that business owners needed more than just course content, Melissa created Ad Traffic School™, a comprehensive resource that provides both foundational ad knowledge and ongoing support. ------------------------ In today's episode, we cover the following:
- Melissa’s agency origin story
- Why you want to consider paid ads in 2025
- What you need before considering paid ads
- Ad funnels 101
- Real talk on ad budgets
- Offer testing
- Creative best practices
- Ad copy tips
- Email list growth via ads
- Which metrics matter for ad campaigns
- Networking on Threads
- The downfall of Clubhouse
- Grab your free Proven Pixel Permit and start your ad campaign with confidence