Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Pepsi Paid $2 Billion for Gut Soda?! Here’s What Your Agency Should Be Doing Right Now

Jun 17, 2025
Pepsi's jaw-dropping $2 billion acquisition of Poppi highlights the power of unique branding. The discussion centers on how agencies can help clients break free from boring, traditional marketing. By using innovative strategies and the 'Hell Yes Framework,' agencies can transform their clients into memorable brands. The conversation emphasizes the shift from being mere vendors to becoming essential partners in brand evolution. It's all about winning by being different in a crowded market, where cultural relevance and storytelling can lead to remarkable success.
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INSIGHT

Poppi's $2B Win by Being Different

  • Poppi's $2 billion acquisition shows winning by being culturally different, not bigger spenders.
  • They disrupted a stagnant category by telling a distinct story and building undeniable cultural relevance.
ADVICE

Agencies Must Help Clients Stand Out

  • Agencies must help clients break free from boring, safe branding and instead build bold, loved brands.
  • Your role is transforming clients from forgettable to followed, shared, and loved, not just funnel tweaks.
ANECDOTE

Agency Growth Through Positioning

  • Zach got $800k clients by leaning into niche and clarifying his agency's positioning, without changing services.
  • Jack rebuilt his offer around passion and grew from burnout to running a multimillion-dollar agency loving it.
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