The Enemy Makes You Rich

May 13, 2025

24:50

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What if the key to your brand’s growth wasn’t trying to please everyone but picking a fight? In this episode, Sharran explains how creating an ‘enemy’ can skyrocket your brand loyalty and revenue.

Sharran reveals the game-changing concept that the most successful brands do. He explains how identifying a "villain" can sharpen your message and rally a loyal following. Whether it’s tackling frustrations, outdated business models, or a big machine, Sharran provides the framework for creating a movement around your brand. With examples from Apple, Starbucks, and even political figures like Donald Trump, he illustrates how having a clear "enemy" drives engagement and loyalty.

This episode will challenge you to rethink your marketing strategy and build a brand that people can truly get behind. If you want to create a brand that people can’t stop talking about, tune in to learn how picking a fight can make you rich!

“People don’t buy products, they join fights. And for you to have a great fight to win this rigged game, pick your enemy, plant your flag, and watch how fast your brand starts pulling in the right people.”

- Sharran Srivatsaa

Timestamps:

02:59 - Why brands with enemies attract loyalty and profits

05:46 - Attacking frustrations instead of bashing competitors

06:59 - The power of attacking outdated business models

08:21 - How to attack impersonal forces like "the system"

12:05 - The FIGHT method: Frustration, Identity, Guide, Honor, and Tactical Victory

18:13 - Examples of brands that successfully used the "enemy" concept

20:29 - Ethical guardrails when picking your enemy

21:41 - Here's the BIG takeaway

22:36 - Steps to identify your "enemy"

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