How to Create Your Human Algorithm On LinkedIn With Your Personal Brand

6 snips

Jun 19, 2025

Discover how to transcend LinkedIn's daunting algorithm by focusing on your personal brand. The hosts discuss the power of 'owning your lane' to create a unique professional identity. Learn about the importance of authentic engagement and building genuine relationships. Strategies for consistency, varied content, and adapting engagement tactics are shared to keep your profile relevant. Transform yourself into your own human algorithm, attracting opportunities and connections through proactive branding.

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INSIGHT

LinkedIn Reach Down, Engagement Steady

LinkedIn post reach dropped by about 50% compared to last year, but engagement remains roughly the same.
LinkedIn focuses on showing content to fewer but more relevant viewers, improving quality over quantity.

ADVICE

Own Your Unique Lane

Own your unique professional lane and position yourself narrowly to stand out on LinkedIn.
Knowing your brand's purpose keeps you focused and motivated to build your brand consistently.

ADVICE

Repetition Builds Brand Recognition

Repetition of your core message in many ways builds strong brand recognition.
Even when tired of your topic, keep showing up so when people think of a subject, they think of you.

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