

How to Build the Right Sales Process
Jul 1, 2025
Explore the critical role of integrity and structure in sales relationships. Discover how understanding your target customers shapes effective selling strategies. Learn the balance between accountability and flexibility for better sales outcomes. Delve into the importance of continuous learning and mentorship for personal development. Finally, uncover the advantages of investing in sales education to elevate your performance while promoting community engagement.
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Transcript
Start Sales Process With Customer
- Building a sales process should start with identifying the ideal customer, not just piling up product knowledge.
- Understanding who you want to serve is more important than simply knowing your product details.
Define Your Ideal Prospect Bullseye
- Create a target bullseye defining your absolute ideal prospect at the center.
- Be clear about who to focus on and who to avoid in your sales efforts.
Optimize Sales Process Steps
- Design a sales process with 5 to 6 clearly defined steps to balance detail and usability in your CRM.
- Avoid overly complex (e.g., 18-step) or too vague (2-3 steps) processes to ensure focus and consistency.