Strive to achieve stakeholder buy-in in an ever evolving SERP - Sally Raymer (SEOin2024)

David and Sally discuss the importance of striving to achieve stakeholder buy-in in an ever-evolving SERP.

Talking points include:

Why is this important?

Who are the key stakeholders?

How do you achieve stakeholder buy-in?

How do you appeal to different stakeholders?

How do you continue to work with different stakeholders?

How does this impact the role of SEO moving forward?

Why does the ever-evolving SERP landscape make this necessary?