Peter Visser, owner of an online education business teaching stock and Forex trading, discusses his unique marketing approach. He shares insights on selling through zero-claim ads to webinars, using one-to-one emails, a three-step pitch process, and writing persuasive copy without making claims. His strategies have led to significant monthly earnings and high conversion rates.
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Daily Storytelling Emails Work
Send daily emails with stories, metaphors, and mini epiphanies to engage prospects.
Use intrigue, insight, and influence to make daily emails entertaining without annoying recipients.
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Build Irresistible Offers
Create offers by listing all problems and solutions, aiming for done-for-you or done-with-you solutions.
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Qualify Leads with Email Steps
Use a three-step email application to qualify hundreds of inquiries before a discovery call.
Present the offer repeatedly in video, email, and documents before closing for better understanding and high conversion.
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Today we’re back with Peter Visser, who has developed an impressive business with partners. It’s an online education business that teaches people how to trade in the stock and Forex markets.
What I found so interesting, and I think you will find it interesting too, is his marketing approach.
While it seems typical at first glance, as you start to look into it a little further, it’s not typical at all.
In last week’s show, we talked about how he sells to a webinar with ads he says are “‘zero-claim,’ so they always pass compliance.”
The ads go to a webinar that has no sales pitch, as Peter describes it. The webinars have generated six figures a month for the last year.
From there, he has a copy strategy using one-to-one emails, and a particular way of writing copy that doesn’t risk the wrath of the regulators.
Today we’ll talk about the second part of his funnel -- the pitch his company uses to qualify leads, and his overall approach for writing highly persuasive copy without making any claims.
Peter tells us about a one-on-one email pitch. “It allows us to qualify hundreds of inquiries per day for our $5,000 program.”
It’s a three-step process that “primes the prospect for a high-ticket sale before they reach the closer.” As a result, he says, this keeps his close rate above 40%.
Also, we take an in-depth look at copy without claims! Whether you end up using this approach yourself or not, it’s certainly something you would like to find out more about.
Peter and his partners also offer a program for traders to start their own online education businesses, not reselling his courses but based on their own experience and expertise. To find out more, go to:
https://cashwithcourses.com/yes
To contact Peter, use this email address:
peter at cashwithcourses dot com
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