Entrepreneur Conundrum

Financial Clarity & Profit Power: Ahuva Gruen’s CFO Secrets

Mar 24, 2025

34:44

Creator website

Episode Notes:

Guest: Ahuva Gruen, Fractional CFO and Founder of AG Financial CPA
Topics covered:
- Ahuva’s entrepreneurial roots and journey to becoming a fractional CFO
- Common financial pitfalls businesses face
- The importance of understanding cash flow, profit margins, and financial processes
- How Ahuva helps businesses eliminate waste, maximize profits, and plan for growth
- Why accountability is a crucial driver of success
- Her holistic approach to financial consulting, focusing on people, processes, profit, and products

Learn more at:
🌐 ahuvacfo.com
🔗 Ahuva on LinkedIn

Key Questions

(01:20) Can you tell us a little bit about how you got to where you are today?

(04:26) Who would you say are your ideal clients to work with today?

(05:24) And how do you get in front of them?

(05:49) You had mentioned that they have - they don't really know where their money's going, where their expenditures are. Is there another kind of common aspect that's going on with businesses before you start working with them?

(11:13) Do you work with businesses all over the world or are you just in one geographical location?

(12:09) What are some of your big goals that you're looking to achieve in the next year or two?

(12:34) By expanding would that be bringing, bringing on like team members or you just bringing like or just bringing on more clients for you to work?

(16:52) Is there anything that you'd like to talk about regarding the significance of cutting out unnecessary expenses while still maintaining the quality standards?

(23:12) When you work with clients you talk about like concentrating their efforts on the most profitable customers. How exactly would you do that?

(27:13) What is the best advice that you have ever received?

(29:31) Is there something that we haven't touched on that you wanted to talk about?

(33:54) Where can we go to learn more about you and what you do?