Marketing Against The Grain

How DAOs Will Change Media In The Future with Peter Yang

Jun 30, 2022
Peter Yang, Founder of Odyssey DAO and former product lead at Reddit, dives into the future of decentralized media. He discusses how DAOs empower creators, fostering inclusive community governance and innovative compensation models. Yang contrasts traditional freelance roles with opportunities in Web3, emphasizing genuine user engagement. He also tackles the challenges of market speculation in gaming and the need for a user-focused approach that prioritizes meaningful interactions over mere financial incentives.
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ANECDOTE

Odyssey DAO Origin

  • Peter Yang, working at Reddit, started a blog on the creator economy and explored Web3.
  • He founded Odyssey DAO to educate people about Web3 and empower creators through ownership.
INSIGHT

DAOs vs. Freelancing

  • DAOs offer shared ownership and deeper community engagement than freelancing.
  • Contributors can earn and own a stake in the DAO, influencing its direction.
ADVICE

Managing a DAO

  • Set clear guidance and focus on a few key projects within your DAO.
  • Prioritize retaining a smaller number of highly engaged, talented contributors.
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