Marketing Speak®

398. Make ChatGPT Your Marketing Assistant with Peter Swain

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May 24, 2023
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INSIGHT

Prompt Quality Determines Output Quality

  • The quality of AI output depends on the quality of the questions you ask.
  • Better prompts produce better outcomes from ChatGPT.
ANECDOTE

From Early Web Dev To AI Evangelist

  • Peter traced his digital career from early web development to mobile and AI adoption.
  • He watched each tech wave change how businesses and humans interact globally.
ADVICE

Feed Your Writing Style First

  • Feed ChatGPT a sample of your writing and ask it to mimic your style before generating content.
  • This yields voice-consistent content you can produce in minutes instead of hours.
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