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398. Make ChatGPT Your Marketing Assistant with Peter Swain

Marketing Speak

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The Importance of Top and Tail in Chat GPT

A language model is trained on all of that language. If you go into chat GPT and don't top and tail it, you're asking Mother Teresa to help you write an email. When people get inaccurate in terms of truth answers, that's a whole different subject where the chat GPT lies on them. And often when people search out GPT, they completely forget to do that process of actually telling, okay, this is why we'll use a beat of it.

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