OPERATORS E143: Q4 Sales Are Wild!
27 snips
Dec 10, 2025 The operators dive into Black Friday and Cyber Monday results, highlighting why some brands thrived while others faltered. They debate the effectiveness of early sales, explore inflation's shift in consumer spending, and reveal rising trends in "Buy Now, Pay Later" services. Potential risks of consumer debt and strategies for managing post-holiday returns are discussed. The impact of regional sales dynamics, particularly between the US and Canada, also comes into play, alongside tips for navigating e-commerce fraud.
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Start Holiday Sales Early
- Start holiday promotions early to capture shoppers who don't wait for Black Friday.
- Earlier spend often yields lower CPMs and better incremental returns than waiting for the crowded feed.
Use Funnels To Time Holiday Spend
- Conversion peaks during Cyber Five but the ad auction is most crowded then.
- Use earlier windows to build top-of-funnel and reserve Cyber Five for bottom-of-funnel harvests.
Harvest Profits, Don’t Overspend
- Harvest profit during peak gift-buying windows instead of overspending on ads.
- Hold pricing or offer modest discounts as intent rises to maximize MER and profit.