

US Healthcare Desperately Needs To Be A Free Market | with Dean Jargo
May 20, 2025
Dean Jargo, CEO of Fair Market Health, advocates for a transparent healthcare system that prioritizes upfront pricing and consumer choice. He discusses how a free market in healthcare can lead to better care at lower costs, highlighting the importance of direct purchasing and a streamlined payment process. Jargo emphasizes the need for a new ecosystem where clear pricing helps empower patients. He also explores innovative solutions like Direct Primary Care and the role of transparency in transforming the healthcare landscape.
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Upfront Transparent Specialty Care
- Transparent, all-inclusive specialty care eliminates surprise bills and administrative hassles.
- You pay upfront once and never receive another bill for that service again.
Finance to Healthcare Pivot
- Dean Jargo, a finance professional, entered healthcare after a friend proposed a cash price surgery center.
- They pivoted to aggregating independent cash price surgery centers' data, creating Fair Market Health's model.
Value of Price Transparency
- Lack of price transparency and complicated reimbursement frustrate both patients and providers.
- Transparent, pre-agreed prices streamline payments and reduce administrative burdens.