Leaders London 2021 - what went down on day one

Behind the scenes at the Leaders Sport Business Summit.

David Cushnan and James Emmett are joined by Nielsen Sports' Samantha Lamberti to review the action from a barnstorming return to face-to-face conferencing at the first day of the Leaders Sport Business Summit in London.

On the agenda:

• The buzz on the conference floor; and re-learning how to network;
• The big themes from the day: change, change, and more change;
• The huge momentum behind women's sport as new research indicates that 21% of UK adults follow more women's sport than they did 18 months ago.
• HBSE's Josh Harris, Sky Sports' Jo Osbourne, and Unity's Peter Moore;
• NFTs, and the new wave of technological innovations sweeping sport and the conference halls;
• How evolving consumer habits, new technologies, and creative approaches to monetisation are changing the way we produce and consumer sport.

Join us on Thursday for another full day at Leaders, and another live wrap-up show.