Marketing Against The Grain OpenAI’s ‘Foundry’ Release Will Change Marketing Forever...
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Mar 9, 2023 Artificial intelligence is set to revolutionize marketing strategies. The hosts break down the implications of OpenAI’s Foundry and how it will transform customer experiences. They discuss the need for businesses to adapt their marketing tactics, emphasizing the importance of personalization through AI. The conversation also touches on job displacement due to automation and the necessity for reskilling workers. Real-life examples highlight successful AI integration in brands, showcasing the future of customer engagement.
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Foundry's Potential
- OpenAI's Foundry will let companies run local AI models with proprietary data.
- This is crucial for marketing, as it enables training models on specific customer data, unlike current models trained on public data.
AI's Impact on Jobs
- AI won't replace jobs entirely but specific tasks.
- This will still change job descriptions, potentially removing the need for human involvement in certain aspects.
Farming and the Industrial Revolution
- Farming experienced a significant drop in workers due to automation, not just a reduction in farms.
- The Industrial Revolution created new jobs but also necessitated workforce reskilling, highlighting the importance of reskilling programs alongside AI advancements.