

#343: Delivering WOW
10 snips May 8, 2025
Discover the art of delivering 'WOW' experiences that captivate customers. Learn why being distinctive trumps just being different, creating unforgettable moments. Explore the importance of identifying 'un-WOWs'—areas where customer experiences falter. The conversation emphasizes proactive leadership in transforming these shortcomings into opportunities for improvement. Tune in for actionable insights that foster a culture of continuous enhancement, ensuring that every interaction leaves a positive impact.
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Distinctive Beats Different
- Being distinctive beats being merely different for business success.
- Distinctiveness creates unique value that competitors find hard to copy or surpass.
Golf Socks Wow Moment
- A golfer created a wow moment by wearing British flag socks to connect with Colin Montgomery.
- This unique act instantly engaged the pro, creating a memorable and distinctive interaction.
Identify and Fix Unwows
- Leaders must identify 10 unwows, or customer pain points, to consistently improve.
- Actively observe customer experience like a mystery shopper to discover and fix unwows quickly.