In this episode, Jen discusses the importance of creating a customer journey in your business to serve a broader range of clients. She shares her journey of pivoting into becoming an iconic mentor and how she has built a unique customer experience that offers something for everyone. Jen emphasizes the need for entrepreneurs to have multiple layers and levels of offerings, from free content like podcasts and digital magazines to low-ticket memberships like the B Lounge, group coaching, private coaching, and high-ticket mastermind experiences. She also introduces the concept of an agency that provides do-it-for-you services to clients. Jen encourages listeners to design their customer journey to serve their communities better and adapt to the changing marketplace.

Today on Becoming Iconic:

• The importance of customer journey
• Creating an incubator for entrepreneurs
• The motivation behind pivoting
• Offering multiple ways of working together
• Exploring different levels of mentorship
• The importance of an expert team
• Creating a tailored customer journey

Connect with Jen:

• Read the magazine here: @iconicmagazine__
• Hang out with Jen here: @becomingiconic
• See all your resources here: www.becomingiconic.co