LEADING BRANDS® — Wavebreak Podcast Driving Growth and Innovation: An Interview with Waterdrop's Henry Murray
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Henry Murray, co-founder, CMO, and GM of the US Market at Waterdrop.
In this episode we cover:
- Marketing for 2023: paid social, influencer, ambassador, offline, and more
- Expanding into retail: from large retailers to company-owned flagship stores in locations like Mall of America
- Global expansion: how the brand scaled across Europe and now the United States
Henry Murray is the co-founder, CMO, and GM of the US Market at Waterdrop.
Links Mentioned
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