Marketing has always been challenging. Throw in a pandemic, months of closure and murky, varied reopening plans, and it's no wonder gym owners are unsure what to do.

Colm O'Reilly is the owner of CrossFit Ireland, a certified Two-Brain mentor and the Two-Brain Marketing team lead. He joined Mike Warkentin to discuss Facebook ads in the post-COVID era: what works, what doesn't and how to decide what to spend on digital ads.

Links:

The 7 Best Gym Management Software Platforms: Our 2020 Review
COVID-19 Resources
Join the Gym Owners United group on Facebook
Book a Free Call

Timeline:

4:07 – Is there a magic bullet?

6:38 – Why you shouldn’t go for the quick cash grab.

11:59 – What to spend on Facebook ads right now.

16:40 – Why lead nurture is more important than ever.

19:13 – Developing leads post-COVID: Don’t fear the phone.

21:41 – The future of Facebook advertising post-COVID.

26:27 – When to boost your ad spend.

28:12 – What does a good ad look like?

33:29 – How the Two-Brain Marketing course can help you get more leads.

35:11 – What kinds of pictures work best in ads?

36:54 – Lead magnets post-COVID.

39:58 – The top metrics you should be tracking.

Post-Lockdown Advertising: How to Get Back in the Game on Facebook