Social Media Marketing Talk Show Instagram Updates: Early Access Reels, Personalized Algorithms, Edits App, and More
Dec 22, 2025
Chelsea Peitz, a sales and personal brand strategist, shares her insights on the latest Instagram features. She discusses the new ability to re-share public Stories, raising concerns about reach. Chelsea introduces follower-only early access Reels and how to leverage them in marketing. She highlights updates to recording tools for longer Reels and personalized algorithm control for customized content. The conversation also covers AI-driven dubbing for Reels in multiple languages and the advanced editing tools available in the Edits app.
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Control Who Can Reshare Your Stories
- Turn off public story sharing if you want Stories to remain a private space for followers only.
- Leave it on to let brands and creators reshare public UGC and expand reach quickly.
Early Access Reels Create Follower FOMO
- Early Access Reels give followers exclusive 24-hour viewing to drive FOMO and reward your community.
- They can act as a teaser to convert viewers into followers before wider distribution.
A/B Test Early Access Versus Public Reels
- Test posting an early access reel then a public reel variant to compare follower and non‑follower performance.
- Use separate uploads or different edits to avoid losing initial engagement metrics.