30 Minutes to President's Club | No-Nonsense Sales #540 - Cold Call Masterclass: The Perfect Script (With LIVE Calls to Prove It)
Jan 20, 2026
Dive into the art of cold calling with effective scripts that lead to real results. Learn why classic openers are a no-go and discover the power of context-first approaches. Armand and Nick share their 'Heard the name tossed around' opener to break the telemarketer stigma. They emphasize problem-first pitching, turning objections into opportunities with emotions in mind. The duo also showcases live calls, demonstrating the nuances of tone and EQ while navigating conversations. It's insightful, practical, and a must-listen for sales enthusiasts!
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Heard My Name Tossed Around Breakthrough
- Armand booked four meetings in one hour after switching to the "Have you heard my name tossed around?" opener.
- He credited the change in tone and context for breaking the telemarketer stigma and producing instant results.
Lead With Context, Not "How's Your Day?"
- Lead with context about the prospect to break the telemarketer stigma before introducing yourself.
- Choose the context-first opener you can deliver confidently because tone matters more than exact words.
Use Tailored Permission Openers
- Use a tailored permission opener that starts with specific research about the prospect.
- Ask for 30 seconds to explain why that research made you call so the prospect sees it's a targeted outreach.
