How I Built This with Guy Raz

Bombas: David Heath and Randy Goldberg (2022)

78 snips
Jan 13, 2025
David Heath and Randy Goldberg, co-founders of Bombas, share their journey from corporate life to creating a sock empire. They discovered that socks were the most requested item at homeless shelters, inspiring their one-for-one donation model. The duo faced initial skepticism from investors but pivoted successfully, even making waves on 'Shark Tank.' Their commitment to quality and social impact transformed a mundane product into a thriving business, celebrating milestones like donating nearly one million pairs of socks while emphasizing creativity and community.
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ANECDOTE

Cutco Sales Success

  • David Heath excelled selling Cutco knives during college, earning $400,000 over four summers.
  • His sales pitch involved demonstrations like cutting a penny with shears, emphasizing product quality.
ADVICE

Product-Focused Selling

  • Selling is easier with a good product.
  • Focus on product quality, and it will sell itself.
ANECDOTE

Early Career Resilience

  • Randy Goldberg was laid off from his first job after seven months.
  • He took on jobs at a wine shop and bar while freelancing as a copywriter.
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