Decoder with Nilay Patel ChatGPT chief Nick Turley doesn't want you too attached to AI
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Aug 14, 2025 
Nick Turley, the Head of ChatGPT at OpenAI, shares insights on the rapid evolution of AI technology and user interaction. With ChatGPT's staggering growth to 700 million weekly users, Turley discusses the backlash from the removal of its GPT-4 model and the delicate balance between innovation and user attachment. He tackles the challenge of AI hallucinations and shares his vision of a future where ChatGPT evolves beyond traditional chatbot interfaces. The discussion emphasizes ethical considerations, user well-being, and the ever-changing landscape of artificial intelligence.
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Users Attach To Model Personality
- Users can form strong emotional attachments to specific model personalities, not just to the product generally.
- OpenAI added personality choices to address differing user preferences and preserve warmth from older models.
Balance Simplicity With Power-User Controls
- Keep products simple for average users while allowing power users to access advanced settings.
- Provide a model picker or settings so experienced users can preserve their preferred behavior.
Need For Predictable Deprecation
- OpenAI will adopt deprecation schedules and give notice for retiring models to provide predictability at large scale.
- They plan to extend deprecation timelines similar to their enterprise and API policies.