How You Can Use the New Facebook Analytics

[00:27] Today’s Topic: How You Can Use the New Facebook Analytics

[00:50] In the recent months, Facebook has added the ability to look at funnels.

[01:23] Now, you have the ability to check on funnels through a dashboard.

[01:37] Amplitude is a great tool in conjunction with Facebook ads.

[01:55] Neil feels that the data is still really off.

[02:20] Even when you’re looking at conversions in Google Analytics, the numbers are always higher.

[02:40] You have to be able to cross-reference your data (either internally or externally).

[03:00] It’s free and in your best interest to look at Facebook analytics even if the numbers are a little off.

[03:12] Think of touch-points, as well; think of this as a way to get more insights from your Facebook marketing efforts.

[04:00] You need to track email as well as revenue.

[04:13] That’s it for today!

[04:15] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

How You Can Use the New Facebook Analytics | Ep. #566