SPECIAL BONUS EPISODE. While lots has been written about seminal ad tech company DoubleClick, never before have the former product heads talked publicly about the company's turnaround from failing public company to the $3.1 billion acquisition by Google.

Guests include:

Jonathan Bellack, former head of DFP
Jason Bigler, former head of DFA
Brad Bender, former lead for optimization

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Episode 8: BONUS EPISODE: An Oral History of DoubleClick (2004-2008)