TCC Podcast #340: A Few of Our Favorite Episodes with Rob and Kira

Rob and Kira sit down on the 340th episode of The Copywriter Club Podcast to chat about a few episodes that have stood out to them over the last 5 years. Yup, they’re jumping all the way back in the archives to tap into what still applies to today’s copywriting arena and how you can use past insight to your business today. Here’s how the conversation goes: The copywriting event happening in London in 2023. The FREE A.I. challenge being hosted THIS week. Rob and Kira’s new A.I for Creative Entrepreneurs podcast. Why Joel Klettke didn’t start with beginner rates and jumped straight into value rates? How to turn mindset and confidence into action. The difference between an employee mindset and an entrepreneurial mindset. Do you need a portfolio to start charging higher rates? How to shift our mindset around the imposter complex. The benefits of imposter complex. The 12 lies of the imposter complex and what to do about it. What is The Stone Soup tale and how does it apply to copywriting? How to become the go-to copywriter in the room. Jereshia’s advice on high-ticket sales as a copywriter. The real difference between low-ticket and high-ticket sales. Are you being a spork? What are the POP and the Champagne Closer methods? How to lead a sales call with authority. Tune into the episode below by hitting play or reading the transcript. The people and stuff we mentioned on the  show: Join the AI Challenge  The Copywriter Think Tank Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 21 with Joel Klettke Episode 47 with Tanya Geisler Episode 36 with Ken McCarthy Episode 204 with Jereshia Hawk  Full Transcript: Rob Marsh:  Today's episode of The Copywriter Club Podcast is number 340. Not very many podcasts have that long of a lifespan. Most stop a long time before that. In fact, I've heard some people say that the average podcast lasts about 12 to 15 episodes. I'm not sure how correct those numbers are. But we are fully committed to keeping this podcast going because talking to copywriters, content writers, and other marketers isn't just a learning experience for us, it's fun. You are our people, and talking to copywriters is honestly one of the most enjoyable things that we do every week. Having said that, there are a lot of great episodes you probably haven't listened to yet, especially if you've only been listening to the podcast for the last year or so. And even if you've heard every single episode, I'm tempted to wave at our mothers here, Kira, although my mom has passed, but your mom maybe is one of the few that's listened to every episode. Kira Hug:  She has not listened to every episode. Rob Marsh:  She should have. But if you've listened to every episode, you've probably forgotten some of the phenomenal advice that we've heard over the years. So we thought today we would share just a couple of clips from our back catalog so you can go back and check out some of these amazing interviews. It's a bit of a best of show episode for you today. Kira Hug:  But before we jump into all those episodes, this episode is sponsored by the Copywriter Think Tank, which is our mastermind. And we have a retreat coming up pretty soon actually, in June. Early June, we have a virtual retreat with all of our Think Tank members. It's one of my favorite parts of this mastermind and being a part of the Think Tank. It's also my favorite part of being in other masterminds that Rob and I are part of. The retreats are where, it's really cheesy, but that is where the magic happens. Because there's collaboration, you're talking about ideas, and you bring in brilliant people who can teach you something new that you can implement right away in your business. It's where, Rob, you and I have really implemented a good amount from the last retreat that you and I attended, so we know it can make a difference, and we know it makes a difference for the copywriters in the Think Tank. So if you have any interest in being a part of a mastermind and being a part of a retreat, I would not wait to jump in. Definitely reach out to us and you can learn more about the Think Tank at copywriterthinktank.com. And I will also mention that we have an in-person retreat because we like to do both in-person retreats and virtual retreats, a combination of the two. And our in-person retreat is coming up in September, will be in London, which we might talk about more in this episode. So join us. It's a lot of fun. Rob Marsh:  Yeah. It's funny because you're talking about that, and we might have mentioned this once before on the podcast, but one of the things that I've found with retreats is the first one, maybe even the first two or three, you're kind of still new to the group, and so you don't have those same relationships. But in the masterminds that you and I have been a part of, years two and three, it's almost like somebody dials up the heat on all of those relationships, and suddenly people are sharing more deeply things that they've been doing. Those friendships just become deeper. And so having more time in a mastermind tends to even make that more valuable. But there's no time like the present to get started if you're not already in the Think Tank. Kira Hug:  Yeah. And I will add that Rob and I have been a part of multiple mastermind groups since the two of us met in 2015. And so because we've attended many, many mastermind retreats, we've been able to take what we liked, take what worked, leave the rest, and really come up with an experience that I think works really well for people. So that's a benefit too. Rob Marsh:  Yeah. So let's kick off this episode just with a couple of updates, things that are going on, Kira. You've been working on this challenge that, if you're listening to the podcast on the day that it drops, it actually starts tomorrow. Tell us a little bit about that. Kira Hug:  Yeah, I am so excited about this challenge. It's a free five-day challenge. It's all about figuring out how to use AI, specifically ChatGPT, in our writing processes so that we can create more space for creativity. We can feel more in control of our writing and our businesses. We can maybe feel excited about it, and create more play in the writing process. And so we're going to do it together because there's so many people talking about AI right now. It's everywhere. Of course, we've been talking a lot about it too. And we thought, why not figure it out together as a group in a community rather than forcing all of us to figure it out alone. So this is a free challenge. You're all invited to participate. We're just going to kind of baby-step our way into using ChatGPT in different ways, a variety of different ways. So by the end of the challenge, you'll have one or two really great ideas that you can implement in your own client work or for your own business that will help you provide more value for your clients and may help you do more strategic thinking about your own business. And that starts April 26th, so it's not too late to jump in. You can find out more at thecopywriterclub.com/aichallenge. Rob Marsh:  Yeah. The thing that I like about this challenge is that it's not only are you working through with a lot of other very friendly copywriters in a group together to share, but we're trying to demystify all of the stuff that's being said about it. There are so many people talking about prompts and inputs and all. We want to take a step back and just make it easy. So if you've been all intimidated by AI tools, ChatGPT, this is definitely a good way to just put your foot in a way that's going to be very easy to engage with. You'll learn and you don't have to worry about blowing up your business or making sure that you're using the right words to talk about it, any of that stuff. It's really to make it simple. And if you feel like you're beyond that, yeah, okay, you've been playing around a little bit with ChatGPT, and you want to maybe go a lot deeper. We do have the AI for copywriters, content writers, creatives, course/adventure that we released a few weeks ago. More than 100 copywriters have joined that. And it just goes a little bit more deeply into it. So if you're brand new or you want to play around with a group of people doing it, absolutely join that challenge. If you feel like that's maybe too basic, then we also have a course for AI for copywriters, and you can find information about that at thecopywriterclub.com/ai4c. Kira Hug:  Yeah, and the cool thing is we already have the challenge group. We have a pop-up Facebook group. It's already happening. People are in there. We're already talking about concerns we have. We're talking about different ways people are using the tools. So Rob's right, this is for people who are relatively new to these tools, but we're also all relatively new to using these tools. So even if you know a couple of things, you can share what you know with this community. And then I guarantee you'll learn something from other people in the room because it's a big room of people. And the cool thing is that we're all in this particular community for this short period of time to talk about one thing. And so it's a really focused group that you won't necessarily be able to find elsewhere, especially for free. Rob Marsh:  Yeah, absolutely. And then since we're talking about AI, we should probably just mention really quickly the podcast or the videocast, because it's also on YouTube, and you and Brandon have been doing a ton of work on that. But yeah, let's mention that too. Kira Hug:  Yeah, let's not even talk about it quickly. Let's just slow down and talk about it because it's so fun.