Tourism is booming in Louisivlle around bourbon. That's why we have our own spot on Whiskey Row opening in April of 2025 but I'm like many of you and I get skeptical because I want to know some of the real numbers. It's a good thing I'm still friends with my former college roommate because my buddy Michael Fetter works with Louisville Tourism who tracks the data of how tourism dollars are spent in this city. WIthout giving away too much, it doesn't look like tourism is slowing down anytime soon.

Show Notes:

• The Bourbon Boom in Louisville
• Michael Fetter's Journey in Tourism
• Marketing Louisville as a Bourbon Destination
• Challenges in Hotel Capacity and Air Travel
• Future of Bourbon Tourism and Direct Flights
• \The Birth of Bourbon Country
• Marketing Bourbon Tourism
• Funding and Economic Impact of Tourism
• Balancing Bourbon and Derby Tourism
• The Role of Influencers in Tourism
• Support this podcast on Patreon