Designing the experience for customers to move through all of your touchpoints has gotten more complex: from your call center through your website, app, email, social media, on-the-ground store...the list goes on. Lou chats with authors Chris Risdon & Patrick Quattlebaum about their latest book, Orchestrating Experiences. Learn how you can collaborate differently across your teams to design a consistent experience that meets customers where they are. Follow Chris Risdon on Twitter: https://twitter.com/ChrisRisdon Follow Patrick Quattlebaum on Twitter: https://twitter.com/ptquattlebaum Get your copy of Orchestrating Experiences: https://rosenfeldmedia.com/books/orchestrating-experiences/