Is the marketing industry better or worse off in today’s day and age based on the fact that we have access to more data than we could ever possibly report on?

They share stories of the good and bad ways they’ve seen data used to adjust marketing programs, the power of data in marketing experimentation, and share hot takes they gathered from their friends in the industry.

Since we have so many data points across platforms and initiatives, there’s so much to interpret and use to make decisions. The themes of this podcast can also be summed up in a few questions to help you think about data in your marketing execution:

• Are you using reporting to tell an effective story?
• Can you categorize your marketing goals and results into vital and experimental categories?
• Are you using your data to inform what programs you’re keeping and cutting?

So press play to hear Devin and Margaret dive into the relationship between data and marketing success.

Connect with Devin: https://www.linkedin.com/in/devinbramhall/

Connect with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/

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Created in partnership with Share Your Genius: https://www.shareyourgenius.com/