#18 - Johan Tjäder: “Player Data Playbook” - Power of Player-Driven Data, Impact on Game Publishing, Building Better Games & more

Today’s guest is Johan Tjäder, the CEO and founder of RankOne, the top platform for gamers and creators to share their passion for games.

Johan has grown RankOne into a platform trusted by gamers and developers alike, with over 1.5 million games analyzed thanks to player-driven insights. His platform helps game companies understand their audiences better by offering authentic, cross-platform data that tracks player behavior across time. By empowering players to contribute their experiences, Johan provides invaluable tools for developers looking to reduce risk and create games that resonate in today’s competitive market.

In this episode, he shares how his platform has become a game-changer by providing deep, player-driven insights from over 1.5 million games. He explains how RankOne’s data helps developers better understand player behavior and create more engaging games.

This podcast is perfect for game developers, game companies, and anyone interested in how data can shape game design.

Connect with Johan:
LinkedIn: https://www.linkedin.com/in/johantjader/

Connect with Harry:
LinkedIn: https://www.linkedin.com/in/hphokou/
Youtube: ⁠ https://www.youtube.com/@hphokou
Instagram: https://www.instagram.com/hphokou

Sign up to Gaming Rally Newsletter (Harry Phokou & Ali Farha's weekly newsletter): gamingrally.net

Chapters:
00:00 Introduction
3:20 The Importance of Why and How We Play Games
8:49 How Data Can Help Get Your Game Published
13:27 Johan’s Journey: How RankOne Was Born
17:08 Collecting Data from 1.5 Million Gamers
21:34 How Companies Can Benefit From This Data
24:41 Surprising Insights from RankOne’s Data
29:00 How Data Can Completely Change Your Game Strategy
35:58 First Thing To Do When Building a Game
39:56 Risks of Being Too Data-Driven
43:05 Partnering With RankOne To Test Your Game
44:50 How It Works: Johan’s RankOne Profile
49:16 Ways To Reach Out