319: Chase Dimond Teaches You How To Crisis-Proof Your Email Marketing Strategy

Email marketing is one of the most powerful tools that brands can leverage during the pandemic. With face-to-face interactions still being limited and people spending most of their time at home, there has never been a better time to hit ‘send’ on those email campaigns and flows.

To help guide you in the right direction, we sat down with Chase Dimond to get his best recommendations on how to crisis-proof your email marketing strategy. Why Dimond? Not only is he the co-founder of Boundless Labs, an email marketing agency that was recently acquired by Structured Social, but he has also helped his clients make over $40 million in email attributable revenue during his career. 

In our conversation, Dimond shares specific examples of the most successful email messaging, campaigns, and flows that his clients have used during Covid-19. He also reveals fascinating data on the email marketing trends he’s noticed since the start of the pandemic. Whether you’re a seasoned pro or just getting started on your email marketing journey, you’re sure to learn something valuable in this interview. 

If there’s any other type of content you’d like to see that would be valuable to you during this time, please don’t hesitate to reach out at support@foundr.com. 

Key Takeaways

• Dimond’s agency merge with Structured Social 
• How Dimond is thinking about Covid-19 from a business perspective
• Examples of email messaging to use during the pandemic 
• Why Dimond is staying away from fear mongering and focusing on adding value
• The difference between email campaigns and email flows
• Which categories of email campaigns are working well for Dimond’s clients
• The importance of creating an email marketing calendar 
• Why Dimond recommends splitting your time between campaigns and flows
• Examples of successful email campaigns Dimond’s clients have run in the past
• Dimond’s thoughts on giveaways
• What Structured Social’s data is showing when it comes to open rates, mobile traffic, and the impact of stimulus checks on email marketing
• Dimond’s recommendations on getting emails prepared for the summer