Curt and Katie talk with Tiffany McLain about the difficulty therapists have in charging enough to make a living, how ignoring money means you’re missing stuff in the clinical work, and ideas on how to shift your mindset to make bank.

It’s time to reimagine therapy and what it means to be a therapist. We are human beings who can now present ourselves as whole people, with authenticity, purpose, and connection. Especially now, when therapists must develop a personal brand to market their practices.

To support you as a whole person and a therapist, your hosts, Curt Widhalm and Katie Vernoy talk about how to approach the role of therapist in the modern age.

Interview with Tiffany McLain, LMFT

Tiffany McLain, MFT is a therapist & consultant whose mantra is, “Full fees are the new black.” Via her business, www.heytiffany.com, she helps therapists in private practice overcome their shame about marketing and making bank so they can help the clients they are truly passionate about serving. She’s been featured in Psychology Today Magazine, Psych Central, Huffington Post, KGO Radio, SF Weekly and Forbes.

In this episode we talk about:

The reasons that therapists have such a hard time charging for therapy
How therapists being upwardly mobile can impact their money issues
How many therapists are often marginalized and upwardly mobile, which can impact our tendency to sacrifice ourselves and put ourselves into the role of martyr
The zero-sum game that a lot of people think is true (but really is not)
Working through your money story and your identity around money
Shifting your mindset around money
Why we have a difficult time charging full fee
The culture of shame regarding talking about money
Money as a symbol of reality and of death
When clinicians are not addressing money stuff they are missing stuff in the clinical work
The danger of pretending that we don’t have needs, limitations, etc. and how that leads to unrealistic expectations for the clinician
How to give back and still make the living that you want
Why not everyone needs to go into private practice
Tiffany’s story of not fitting in and creating her own tribe
How she navigated having a strong brand in her coaching while doing psychoanalytic work in her therapy practice
How Tiffany works with therapy and coaching clients
How therapists get in their own way – getting their fees wrong, not leaning in

Resources mentioned:

We’ve pulled together any resources mentioned in this episode and put together some handy-dandy links.

Tiffany’s Program: Lean in Make Bank

Fun with Fees Calculator

Profit First by Mike Michalowicz

Our Next Event:

The Therapy Reimagined Conference in Los Angeles in October 2018!!

Our consultation services:

The Fifty-Minute Hour

Credits:

Voice Over by DW McCann https://www.facebook.com/McCannDW/

Music by Crystal Grooms Mangano http://www.crystalmangano.com/