CrossFit's Sale: Stop Watching YouTube, Start Running Your Business

In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper explains why gym owners need to stop consuming clickbait speculation about CrossFit’s sale and start working on what actually matters: their businesses.

Stop paying the “distraction tax”—hours spent watching videos, scrolling comments and worrying about things you can’t control cost you opportunities to generate revenue, build client relationships and preserve decision-making capacity.

To give you a concrete plan to improve your business in a time of uncertainty, Coop walks through a five-step process you can use to objectively measure the value of any gym affiliation using real numbers:

✅ Check local search volume for the brand
✅ Track where your leads come from
✅ Calculate marketing ROI with a simple formula
✅ Measure revenue from affiliation programs
✅ Assess retention value among engaged members

If you decide to rebrand, Chris also covers the true costs, from domain changes and social media updates to new signage and content, so you understand what’s actually required.

The key takeaway: CrossFit LLC (or any brand affiliation) has never had less impact on your success than right now. Your coaching, client relationships and business systems actually drive results.

Watch this episode to get the decision-making framework that will help you make smart, data-driven choices about affiliation. Then get back to work.

Links

Measuring the Value of Affiliation

The True Costs of Rebranding

Gym Owners United

Book a Call

1:09 - Don’t get distracted

2:53 - Help with affiliation decision

9:31 - A rebranding plan

12:48 - Get back to work

14:15 - The decision to make now