Just a Couple of Dentists The KPIs They Track to Make $2M a Year (ft. Dr. Deren Flesher and Dr. Ross Maddox)
Tracking numbers doesn’t grow a dental practice.
Tracking the right numbers does.
In this episode of Just a Couple of Dentists, Eric and Alex sit down with Ross Maddox and Deren Flesher — both owners of $2M+ practices — to break down which KPIs are actually worth paying attention to… and which ones are just consultant noise.
They dig into:
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Lead vs lag metrics (and why most dentists obsess over the wrong ones)
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Google reviews: when quantity stops mattering and what actually drives patients
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Case acceptance % vs total treatment dollars accepted
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New patients vs attrition (aka “the back door problem”)
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Why “active patients” is often a fake number
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Hygiene reappointment rate — and why it looks good on paper but still fails in real life
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How to talk KPIs with your team without killing morale
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