In this episode of The Bathroom Break, Daniel Murray and Jay Schwedelson dive into the critical role of urgency in marketing campaigns, sharing actionable tips on how to effectively create and implement it.
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Best Moments:
(00:49) Daniel's Medium Experience: A quirky start with a medium's unconventional business approach
(02:24) The Power of Urgency: Why urgency is essential in any marketing campaign, regardless of industry
(03:19) Limited-Time Offers & Scarcity: Strategies for using scarcity to drive immediate action
(05:30) Urgency in Copywriting: Highlighting urgent pain points to connect with your audience
(07:03) Introducing "FONF": The new concept of "Fear of Not First" in urgency marketing
(08:27) Exclusivity & FOMO: How to leverage these emotions to enhance urgency in your campaigns
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Jay's Agency:
www.OutcomeMedia.com
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MASSIVE thank you to our Sponsor, Marigold!!
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Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold