Apptivate: App Marketing Explained How to Execute a Virtual App Growth Event - Louis Tanguay (AGS)
Jan 26, 2021
39:38
Louis Tanguay is the Managing Director and Co-Founder of App Growth Summit, an invite-only, limited-vendor mobile app conference series and content publisher for app growth professionals.
Questions Louis Answered in this Episode:
- App Growth Summit is moving to Austin. Why Austin?
- How do you determine where to draw the line with attendees?
- What are mobile marketers talking about too much?
- Do you deny content? If so, how?
- How do you manage content to your standards while appeasing your sponsors?
- How have you navigated virtual event fatigue?
- What do you think most people overlook in creating events that are challenging for you?
Timestamp:
- 4:50 Louis’s background and the birth of App Growth Summit
- 10:45 Deciding on the max number of attendees for an event
- 14:31 What Louis hears too much of in mobile marketing
- 16:51 Curating content for App Growth Summit
- 22:48 Reducing virtual event fatigue
- 30:48 Overlooked challenges in putting on events
Quotes:
(16:55-17:06) “What I’ll do is talk to each individual speaker, find out what they can and want to speak on; and then we’ll do a little pseudo data science and mix together the people that would make a great conversation.”
(30:56-31:05) “For virtual events, we’re testing the heck out of the platform because my biggest nightmare is that people sign on and it doesn’t work.”