The Marketing Millennials Try This Email Tactic That Works Every Time | Bathroom Break #82
Nov 17, 2025
Discover how animated GIFs can transform your email strategy! This technique not only boosts engagement but can increase click-through rates by 20%. Learn why GIFs outperform videos and how to harness AI tools like Canva for easy creation. Plus, find out the best seasonal moments to use GIFs for maximum impact. Don't miss tips on theming your GIFs to make them more relevant and engaging!
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Episode notes
Hosts Joke About Moving Chaos
- Daniel is moving from an apartment to a small house and expects the extra space will feel weird.
- Both hosts joke about poor packing skills and boxes lingering after moves.
Use Thematic Animated GIFs
- Use animated GIFs in emails to break up text and stop the scroll.
- Theme GIFs to your message and audience to boost relevance and clicks.
GIFs Consistently Boost Clicks
- Animated GIFs lift click-through rates by about 20% compared to static emails.
- GIFs outperform embedded video in email because they are simple image sequences that render reliably.