Patient churn—the natural cycle of patients choosing, staying, or leaving a dental practice—is a normal part of the business. Alan explores this by reflecting on his own 28 years in practice, concluding that dentists often struggle with churn because they view their office much differently than their patients do. Ultimately, a patient's decision to use a dental service, whether for comprehensive care or only for emergencies, reflects how that practice best fits their needs, and not necessarily a sign that the dental office itself is broken.
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