The $100 MBA Show

MBA1793 Guest Teacher – Justin Gordon – How to Build an Effective and Efficient Content Marketing Flywheel

May 24, 2021

Justin Gordon, host of the Just Go Grind Podcast, dives into the game-changing concept of the content marketing flywheel. He unpacks how to leverage content multiple times for greater impact. Justin shares actionable strategies for sustaining audience engagement and optimizing content distribution. He emphasizes creating a customized content marketing system and the importance of audience connection through owned platforms. Tune in for insights that will transform your approach to content marketing!

18:07

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Episode guests

Justin Gordon

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Episode notes

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Quick takeaways

Building a content marketing flywheel enhances sustainable business growth by creating a system for consistent audience engagement and visibility.

Leveraging content effectively through strategic actions like tagging and partnerships significantly boosts reach and organic engagement on social media.

Deep dives

Experiencing the Wonders of South Dakota

A summer trip to South Dakota highlighted the excitement and beauty of the region, showcasing activities such as biking through the striking rock formations known as the Needles and witnessing a herd of bison, including a baby. This experience offered a sense of adventure and a deeper appreciation for nature, emphasizing that local destinations can provide unforgettable experiences comparable to far-off locations like Mars. Fishing at the Missouri River added to the thrill, with the memorable moment of catching a larger walleye than a parent, reinforcing a sense of personal accomplishment. The remark about wanting to return encapsulated the notion that South Dakota has much more to discover and explore.

Intro

4min

Mastering the Content Marketing Flywheel

6min

Maximizing Content Marketing Reach Through Strategic Engagement

2min

Maximizing Content Marketing Through Controlled Platforms

2min

Building Your Content Marketing System for Success

4min

You’ve heard of the marketing “funnel.” Now, welcome to the flywheel.

Content marketing works — but only if you know how to leverage content effectively. One of the best ways to do so (that people often don’t realize) is to leverage it more than once.

Justin Gordon of the Just Go Grind Podcast is here to explain how it’s done.

In today’s special guest lesson, Justin explains the flywheel concept and how to use it. With specific examples and actionable steps, Justin will show you how to generate more leads with less content — flywheel-style.

Tune in, and get more from your blog, podcast, or other marketing assets. Click Play at the top of the page!