The $100 MBA Show
MBA1793 Guest Teacher – Justin Gordon – How to Build an Effective and Efficient Content Marketing Flywheel
May 24, 2021
Justin Gordon, host of the Just Go Grind Podcast, dives into the game-changing concept of the content marketing flywheel. He unpacks how to leverage content multiple times for greater impact. Justin shares actionable strategies for sustaining audience engagement and optimizing content distribution. He emphasizes creating a customized content marketing system and the importance of audience connection through owned platforms. Tune in for insights that will transform your approach to content marketing!
18:07
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Quick takeaways
- Building a content marketing flywheel enhances sustainable business growth by creating a system for consistent audience engagement and visibility.
- Leveraging content effectively through strategic actions like tagging and partnerships significantly boosts reach and organic engagement on social media.
Deep dives
Experiencing the Wonders of South Dakota
A summer trip to South Dakota highlighted the excitement and beauty of the region, showcasing activities such as biking through the striking rock formations known as the Needles and witnessing a herd of bison, including a baby. This experience offered a sense of adventure and a deeper appreciation for nature, emphasizing that local destinations can provide unforgettable experiences comparable to far-off locations like Mars. Fishing at the Missouri River added to the thrill, with the memorable moment of catching a larger walleye than a parent, reinforcing a sense of personal accomplishment. The remark about wanting to return encapsulated the notion that South Dakota has much more to discover and explore.
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