Branding Secrets & Vendor Success at Invest Fest

In this special clip of Market Mondays, hosts Rashad Bilal, Troy Millings and Ian Dunlap sit down with the dynamic Ms. Business to dig into the power of branding, vendor success, and maximizing your experience at Invest Fest. If you’re an entrepreneur, small business owner, or looking to make a memorable impression at any marketplace or expo, this is the motivation and guidance you need!

Ms. Business shares her real-life branding journey—from starting with a small 10x10 booth at Invest Fest to creating an eye-catching 20x20 experience that had everyone talking. She explains that branding isn’t just about standing out visually, but also about meaningfully connecting with people so you stay top of mind long after the event ends.

Discover how Ms. Business developed strategies to attract and engage event attendees through interactive experiences and games, and why her approach shifted this year to focus on helping other vendors succeed. She talks about “taking up real estate in people’s heads,” building genuine relationships, collecting contacts for future growth, and the value of being present—not just for sales, but for laying foundations for lasting business success.

You’ll also hear how she and her team are giving back through webinars, on-the-ground support for vendors, and a fun attendee-voted competition that brings even more energy to the event. Plus, Ms. Business reveals her practical advice for new and seasoned vendors: how to prepare for a major expo, strategies for creating meaningful impressions, and why focusing on how you make people feel is the secret to real business impact.

For those prepping for Invest Fest or any major networking event, Ms. Business reminds us: “People will forget what you said to them. They will never forget how you made them feel.” Take these insights to heart, whether you’re hosting a booth or just attending.

We also get a preview of exclusive educational opportunities, like Ms. Business’s upcoming Entrepreneurs Boardroom seminar on profit generation, tax savings, and long-term wealth building—empowering attendees to do more than just make money, but use their business to build real generational wealth.

*If you want to step up your branding game, connect deeply at business events, or learn to make Invest Fest truly count, don’t miss this clip!*

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*Timestamps available upon request.*

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