TED Talks Daily
What makes someone vote against their political party? | Sarah Longwell
Episode guests
Podcast summary created with Snipd AI
Quick takeaways
- Tribal loyalty in politics often outweighs concern for democracy, but creating new tribes can break this cycle and provide a sense of belonging for disaffected voters.
- Effectively communicating the foundational principles of democracy and telling a better story about democracy can unite people across political tribes and strengthen the democratic fabric of America.
Deep dives
Building a New Tribe: Republican Voters Against Trump
In her talk, Sarah Longwell discusses her experience in trying to persuade disaffected Republicans to vote against Donald Trump. She explains that tribalism is a powerful force in politics and that voters' loyalty to their political tribe often outweighs their concern for democracy. However, through the creation of Republican Voters Against Trump, Longwell found success in getting Republicans to break from their tribal loyalty. By leveraging video testimonials from regular Republicans who expressed their reasons for not supporting Trump, Longwell established a new tribe that provided a sense of safety and security for those who felt disconnected from their party. She emphasizes the importance of understanding voters' values and using trusted messengers to build sustainable coalitions for those seeking to defend democracy.
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