TED Talks Daily What makes someone vote against their political party? | Sarah Longwell
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Feb 6, 2024 
In a thought-provoking discussion, political strategist Sarah Longwell, known for her work with Republican Voters Against Trump, reveals the psychological underpinnings of political tribalism. She explains how our need for community influences voter loyalty, often eclipsing democratic principles. Longwell emphasizes the importance of reshaping the narrative around democracy, focusing on shared values to bridge ideological divides. Her insights on swing voters and the dangers of political extremism ignite a compelling conversation about the future of American democracy.
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Failed Primary Attempt
- Sarah Longwell, alarmed by Trump's actions, tried to convince others to primary him.
- Her efforts revealed Republicans' surprising support for Trump.
Tribal Loyalty over Concerns
- Republican voters often prioritize tribal loyalty over concerns about a candidate's behavior.
- Even those who disliked Trump were hesitant to criticize him, especially to outsiders.
Power of Testimonials
- To sway Republican voters against Trump, Longwell's team used testimonials from other Republicans.
- This strategy proved effective, as voters related more to messages from within their perceived tribe.