Underdog Mentality and How to Handle Your Public Image in a Crisis With David Oates of PR Security Service and Bill Byrne of Remedy PR

David Oates is the Principal at PR Security Service and has more than 25 years of strategic public relations and crisis communications experience. David started his career as a US Navy Public Affairs Officer before moving into leadership roles at ContentOne, Financial Profiles, Inc., and Stalwart Communications. He has expertise in addressing various crises spanning from the military government, corporate, charity, and startup environments. 

Bill Byrne is the Co-founder and Director of Remedy Public Relations, where he oversees and helps execute public relations, social media, and marketing programs for clients. He has been in the public relations field for 25 years and has worked on campaigns for Intel, Burton Snowboards, Sony, Procter & Gamble, and emerging brands in tech, healthcare, finance, and even craft beer.

In this episode…

You're often in the public eye as a business owner, which comes with many responsibilities. In this day and age, when one misstep can bring down your business, how do you promote your company as an underdog in a competitive environment? 

Unfortunately, many business owners focus too much on the campaign side of PR while forgetting to handle their image and devise a plan for crisis management. How do you manage your public image safely and stay ahead of the narrative if — and when — a crisis occurs?

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Principal at PR Security Service, David Oates, and Bill Byrne, Co-founder and Director of Remedy PR. They discuss staying on top of your public image, winning PR battles as an underdog, how to handle your public image in a crisis, and lots more.