Everyone makes mistakes. How do we learn from them? Lessons from the classroom, the Air Force, and the world’s deadliest infectious disease.

SOURCES:
- Will Coleman, founder and C.E.O. of Alto.
- Amy Edmondson, professor of leadership management at Harvard Business School.
- Babak Javid, physician-scientist and associate director of the University of California, San Francisco Center for Tuberculosis.
- Gary Klein, cognitive psychologist and pioneer in the field of naturalistic decision making.
- Theresa MacPhail, medical anthropologist and associate professor of science & technology studies at the Stevens Institute of Technology.
- Roy Shalem, lecturer at Tel Aviv University.
- Samuel West, curator and founder of The Museum of Failure.

RESOURCES:
- "A Golf Club Urinal, Colgate Lasagna and the Bitter Fight Over the Museum of Failure," by Zusha Elinson (Wall Street Journal, 2025).
- Right Kind of Wrong: The Science of Failing Well, by Amy Edmondson (2023).
- “You Think Failure Is Hard? So Is Learning From It,” by Lauren Eskreis-Winkler and Ayelet Fishbach (Perspectives on Psychological Science, 2022).
- “The Market for R&D Failures,” by Manuel Trajtenberg and Roy Shalem (SSRN, 2010).
- “Performing a Project Premortem,” by Gary Klein (Harvard Business Review, 2007).

EXTRAS:
- "The Deadliest Disease in Human History," by People I (Mostly) Admire (2025).
- “How to Succeed at Failing,” series by Freakonomics Radio (2023).
- “Moncef Slaoui: ‘It’s Unfortunate That It Takes a Crisis for This to Happen,'” by People I (Mostly) Admire (2020).

Zero To $1M in 12 Months: Step 7 of 8 - How To Double Your Business In 30 Days