Grow The Show
205 | How 12 Days of Podcast Growth Transformed My Business
Dec 23, 2024
Discover how a last-minute email course sparked explosive business growth through the '12 Days of Podcast Growth' initiative. The host shares their transformative journey of producing daily podcast episodes, leading to increased audience engagement and sustained lead generation. Learn the secret behind creating compelling content that avoids sounding salesy while still driving results. Plus, find out about innovative production solutions to enhance your podcasting quality without the hassle!
13:28
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Quick takeaways
- The 12 Days of Podcast Growth illustrated how valuable daily content can shift audience engagement from sales-driven to meaningful connections.
- Repurposing this content into an automated email course became a new lead magnet, attracting more subscribers and consistently nurturing new business.
Deep dives
The Birth of the 12 Days of Podcast Growth
The 12 Days of Podcast Growth was created as a way to re-engage an email list that had become too sales-focused. The idea emerged when the host realized there were 13 days left in the year and decided to provide valuable content daily, resembling the 12 days of Christmas. Using a simple process, the host combined brainstorming sessions aided by ChatGPT with email writing and daily podcast recordings. This initiative ended up being a pivotal moment for attracting new business and students, showcasing the effectiveness of creating meaningful content over sales-driven messages.
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