How Direct Mail Marketing Improves B2B Sales Prospecting and Follow-Up [Episode 220]

Is your outreach being ignored? Try the one channel your competitors have forgotten. In this episode of the CEO Sales Strategies Podcast, Doug C. Brown sits down with Wilson Zehr, CEO of Zairmail, to break down how direct mail is making a powerful comeback in high-ticket B2B sales. They explore how physical mail can outperform digital in both prospecting and follow-up—and how to do it in a way that’s scalable, personal, and profitable. You’ll discover: – Why direct mail builds trust and gets opened – The 70/20/10 formula behind winning campaigns – How to blend automation with personalization – When to use mail for cold vs. warm outreach – How direct mail fits into a modern outbound sales strategy If you're relying on 1:1 sales, long-cycle deals, or high-margin offers—this episode is your new playbook. 🎧 Full episode + show notes → https://ceosalesstrategies.com/direct-mail-b2b-sales-prospecting 🎙 Hosted by Doug C. Brown 🌐 Learn more at: https://ceosalesstrategies.com #B2BSales #DirectMailMarketing #SalesProspecting #EnterpriseSales #CEOPodcast #SalesFollowUp

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