INspired INsider Podcast [One Question] Marketing Delicious Protein Products with Erika Szychowski Founder of Good Zebra
Today we have Erika Szychowski, founder of Good Zebra which is a protein-packed animal cracker set out to challenge the snack food industry. Good Zebra has 12 grams of protein per 2-ounce servings, NO refined sugar – it is sweetened with only organic honey and coconut sugar and has no artificial ingredients or preservatives. The 11 unique spirit animals found in Good Zebra are inspired by street and tattoo art, the flavors include vanilla, lemon, and chai with peanut butter and chocolate not far behind. Good Zebra can be found in Peet's Coffee & Tea across the nation, select retailers, on Amazon and on the Good Zebra website.
Here’s a glimpse of what you’ll learn:- [1:20] Jeremy introduces his guest, Erika Szychowski.
- [3:00] Erika talks about connecting with Peet’s Coffee.
- [6:00] Considering how consumers shop in grocery stores.
- [9:30] Where is Erika trying to locate her product?
- [12:30] Erika talks about working with the Rolling Stones.
- [16:30] How to connect with Erika and Good Zebra.
What does it look like to market and sell good tasting protein products? How can they be different than protein bars and shakes? What will it take to get it in the hands of consumers? On this episode of Inspired Insider, you’ll hear from innovator and entrepreneur Erika Szychowski. Erika is on a mission to help make her protein product, Good Zebra available to as many people as possible. In her conversation with Jeremy, Erika touches on how she got her product in Peet’s Coffee shops, why she had to consider how consumers would find her product in the grocery store, and much more! You don’t want to miss this fascinating and engaging episode featuring Erika and Good Zebra!
If you were creating a healthy protein product for consumers to snack on, where would you try to have your product featured? How about a coffee shop? It makes sense, right? Who doesn’t want a tasty treat while they sip on their coffee or tea? On this episode of Inspired Insider, Erika Szychowski explains how she partnered with Peet’s Coffee to carry her product, Good Zebra. For Erika, Peet’s was always on her radar as a store that she wanted to get her product featured in. At the end of the day, it was Erika’s boldness and persistence that led to her meeting with Peet’s leadership to test the product and eventually stock it on their shelves. To hear more from Erika about her journey and the success of Good Zebra, make sure to listen to this episode!
When was the last time you took a risk or discovered a new product you’d be willing to try at the grocery store? Chances are, you haven’t done that in a long time. Most people go grocery shopping with a clear idea of what they want to buy and where it’s located. Erika Szychowski is trying to get retailers and grocery stores in particular to rethink the way they market products like her healthy protein product, Good Zebra. Because this effort seems to be more of an uphill battle with big box grocery stores, Erika and her team have focused their efforts on getting their product into coffee shops, fitness centers, and airports. Learn more from Erika’s unique perspective and how she’s trying to shake things up in the snack world by listening to this episode!
Resources Mentioned on this episode Sponsor for this episodeRise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.