Grow Your Law Firm Leveraging Data in the Legal Market, with Erik Pickering
Sep 18, 2020
40:20
Erik Pickering has over 25 years of experience in running and growing businesses. As President of the Consumer Division of First Advantage Corporation, he ran two data business units: US Search and the Home Owners Club. At Bridgewater Associates, the world’s largest hedge fund, his responsibilities included research data operations, trading desk oversight, and company-wide security. Prior to that he also worked at Amazon.com, Booz Allen Hamilton, and Procter & Gamble. He earned a BS in Mechanical Engineering from the University of Washington, and an MBA from Harvard Business School.
What you’ll learn about in this episode:
- Erik’s journey into entrepreneurship in the data space
- How Erik broke Tracers into the legal market and grew it by 50% in 18 months
- Major hurdles Erik encountered while growing his business, and what legal practices can take away from his experiences
- How to build a practice that aligns with your vision
- The importance of core values and the role they play as you build your law firm
- How the global pandemic impacted Erik’s business, and the resulting trends he sees today
- What to look for in top talent as the rehiring process slowly begins
Resources:
- Website: https://www.tracers.com/
- LinkedIn:
- Facebook: https://www.facebook.com/tracersdata/
- Twitter: @tracersdata
Additional Resources:
- 3 Barriers to Law Firm Growth and How to Overcome Them: https://pilmma.kartra.com/page/3-barriers-on-demand-registration
- PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
- Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
- PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma